This Matrix Fitness piece was built around performance and personality—capturing Davante in a real training environment while keeping the visuals premium and controlled. We balanced clean product readability with natural movement, so it feels authentic to how he trains instead of staged.

A key part of the production was working fast and respectfully in a private setting (including coverage at Davante’s home), while still delivering commercial-level lighting control and a consistent finish.Client: Matrix Fitness x NFL

• Talent: Davante Adams

• Production Company: On The Moon Studio

• Director of Photography: Alex Lopez

• Direction: Collaborative - Client Agency + Jay Watson

• Finishing: In-house

• Deliverables: Hero + cutdowns

• Location: Home Gym