Levi’s × Everyday Strength
During the height of COVID-19, we partnered with Levi’s on a campaign honoring the resilience of mothers balancing family, work, and everything the moment demanded. We followed two Bay Area moms through intimate scenes of rest, renewal, and connection—quiet beats at home, then a playful reset on a sunlit hilltop overlooking the city. The jeans stay present without taking over the frame, letting the story lead while the brand lives naturally inside it.
Production Company: On The Moon Studio
Director of Photography: Alex Lopez
Creative Direction: Agency-led
Producer: Emma S.
Location: San Mateo, CA