Golden State Warriors star Kevon Looney took center stage as the face of Life-Aid’s FitAid drink. The campaign blended cinematic polish with real personality—showing Looney both as an elite athlete and in his off-court life.

We captured dynamic training visuals inside his Bay Area gym, built around strength, recovery, and performance. Alongside that, we filmed playful behind-the-scenes moments with Kevon and his wife, adding a human layer that connects the brand to lifestyle and wellness—not just workouts.

• Client: Life-Aid + Fit-Aid

• Talent: Kevon Looney

• Production Company: On The Moon Studio

• Director of Photography: Alex Lopez

• Direction: Collaborative - Client-Lead + Jay Watson

• Finishing: In-house

• Deliverables: Hero Visuals, CEO Direct to Camera & Stills

• Location: San Carlos, CA