Embark’s work split into two distinct productions: a Los Angeles studio build and a Bay Area headquarters piece. The LA shoot was executed with a Local 600 crew at Thunder Studios, focused on clean commercial coverage and controlled lighting for a premium, tech-forward finish.

The second film moved back to Embark’s HQ for founder-led storytelling and leadership interviews-built to feel credible and human, while still polished. (Embark later sold to Applied Intuition in a deal valued around $71M.)

• Client: Embark Trucks

• Production Company: On The Moon Studio

• Director of Photography: Alex Lopez

• Direction: Jay Watson

• Finishing: In-house

• Crew: IATSE Local 600

• Deliverables: 2 hero films + cutdowns

• Location: Thunder Studios = Los Angeles