We produced two commercials for Embark Trucks that highlighted the company’s pioneering role in self-driving freight. The first film focused on the truck itself, pairing glossy visuals of the vehicle on the road with real partners actively using the autonomous technology. The second shifted to Embark’s leadership, capturing striking, cinematic portraits of the CEO and COO at their San Francisco headquarters. By blending clean product integration with a polished visual style, the campaigns positioned Embark at the forefront of innovation while giving their brand a cinematic identity that matched the scale of their technology.