The Clipper START campaign was designed to showcase how discounted fares expand access to public transit for qualifying Bay Area riders. To bring this initiative to life, we filmed across multiple systems including BART, Muni, and Caltrain, capturing authentic moments that reflected the program’s impact on everyday travel. Our approach emphasized clarity and inclusivity, highlighting how START makes commuting more affordable while still delivering the seamless experience Clipper is known for. The final campaign gave Clipper a set of visuals that spoke directly to the community, underscoring the role of public transit as a more equitable and accessible resource.