Golden State Warriors star Kevon Looney took center stage as the face of Life-Aid’s FitAid drink. This campaign blended cinematic polish with authentic personality, showcasing Looney both as an elite athlete and in his off-court life.

We captured dynamic training visuals inside his Bay Area gym, highlighting strength, recovery, and performance. Alongside, we filmed playful behind-the-scenes moments with Kevon and his wife, adding a human dimension that connected the brand to lifestyle and wellness.

The final campaign featured Looney’s personal endorsement of FitAid and executive commentary from Life-Aid’s CEO, underscoring the product’s role in fitness and recovery. The video package delivered a compelling balance of authentic storytelling and high-energy marketing assets, reinforcing FitAid’s position as a trusted brand for athletes and active lifestyles.